What’s a Return Customer? " Every One Can do this Bussines

Every business has customers or clients. Some of them never return to your doorstep again. The goal of this site is to help you retain those customers and turn each of them into a valuable “Return Customer.”

A return customer is so much more than a repeat customer. Returning requires an active decision and action on the part of an individual. Return customers will go out of their way to do business with you. Return customers will recommend you to friends and family. Return customers support your business and can provide valuable feedback.

Customer care has become one of the most important issues facing businesses in every market. Keep your customers satisfied and returning again and again with these tips for good customer service.

Be Consistent

Inconsistent customer care can have a negative effect on customer perceptions. Chain gas stations, for example, know customers should expect to receive the same standards of service no matter which outlet they are in, anywhere in the country. Nationwide consistency is essential when customers are likely to visit multiple outlets; one poor performance can threaten the customer's perception of the entire operation.

Meet Customer Requirements

Motivate your customers to return with a few

• Provide excellent personal service. The customer feels valued, listened to, and respected as an individual.
• Meet basic expectations when it comes to the quality of your product.
• Encourage customers to express their views and give feedback.
• Handle problems and complaints effectively.

Meet Staff Requirements

To keep customers happy, you have to have an energized, motivated staff that is on board with your company's overall customer-service philosophy. Provide your staff with the following:

• Supervisors with effective management styles
• A suitable working environment, including good pay and conditions and the right tools for the job
• Relevant training to develop skills
• Career potential, avoiding the feeling of being in a dead-end position
• Clarity of role/job description
• Performance standards and appraisal systems
• A sense of involvement/value
• Open communication
• Teamwork
• Rewards and recognition for a job well done

Meet Organizational Requirements

Organizations with a successful customer-care policy have the following:

• A mission statement
• Corporate structure
• Feedback and communication systems
• Profit
• Human and technical resources
• Demonstrated commitment

Deliver Excellence

To be outstanding, organizations must deliver excellence in both material and personal service. Customer service is no longer just a question of interpersonal skills. The difference between you and your competitors is achieved when expectations are exceeded. Doing the unexpected, going the extra mile, moves you from meeting expectations to exceeding expectations.

Be Enthusiastic

Enthusiasm is the driving force of quality service. Customers do not just want products, they want products plus enthusiasm.

Be the Best

Someone somewhere has to be the best at this job. Why not you? Decide to be outstanding, not ordinary. Use positive self-talk. Tell yourself, "Every day, in every way, I get better and better." And develop a “how can I do it better?” mindset.

Everyone Sell

In a successful company, the number of salespeople equals the number of employees. Even if your primary occupation is customer service, by providing excellent customer care, you are in effect keeping your customers and providing for future sales for your company. So in a sense, everyone sells something: products, services, or even the image of the company.