New Great Kmart in America
Kmart 'Transforms' for the summer
05_29_kmart_transformersHOFFMAN ESTATES, Ill. (May 29) - Kmart has announced its upcoming multi-channel entertainment marketing promotion supporting the June 24 release of “Transformers: Revenge of the Fallen” from DreamWorks Pictures and Paramount Pictures, in association with Hasbro. The promotion launches June 7 and runs through July 4, 2009.
Beginning June 7 through Father’s Day on June 21st, Kmart will encourage consumers to “Transform Your Dad” with a variety of merchandise and will offer 2 free movie tickets to see “Transformers: Revenge of the Fallen” with a $50 menswear purchase, exclusions apply.
Kmart is supporting the promotion with a national television spot (in both English and Spanish) highlighting men’s apparel, the movie ticket offer and the film. The micro-site (www.kmart.com/transformers) is where consumers can redeem codes for movie tickets, download “Transformers: Revenge of the Fallen”-themed content, watch movie trailers and purchase Transformers merchandise.
For the second half of the promotion, June 22 to July 4, Kmart teamed-up with Hasbro to create a dedicated Transformers destination boutique. “Headquarters for Transformers will be located in the front of each Kmart retail location and will house everything Transformers: toys, video games, men’s and boy’s apparel, bedding, and much more.
Additional support includes: circular advertisements, email blasts, signage, in-store radio and Transformers-themed gift cards. And for the first time ever, Kmart created a 24-page movie-themed comic book which will be distributed in select theaters during the promotional period. The comic book is the movie adaptation of “Transformers: Revenge of the Fallen” and includes several Kmart ads highlighting the movie ticket offer and Transformers licensed merchandise. It also contains a page of coupons designed to drive traffic both in-store and online.
05_29_kmart_transformersHOFFMAN ESTATES, Ill. (May 29) - Kmart has announced its upcoming multi-channel entertainment marketing promotion supporting the June 24 release of “Transformers: Revenge of the Fallen” from DreamWorks Pictures and Paramount Pictures, in association with Hasbro. The promotion launches June 7 and runs through July 4, 2009.
Beginning June 7 through Father’s Day on June 21st, Kmart will encourage consumers to “Transform Your Dad” with a variety of merchandise and will offer 2 free movie tickets to see “Transformers: Revenge of the Fallen” with a $50 menswear purchase, exclusions apply.
Kmart is supporting the promotion with a national television spot (in both English and Spanish) highlighting men’s apparel, the movie ticket offer and the film. The micro-site (www.kmart.com/transformers) is where consumers can redeem codes for movie tickets, download “Transformers: Revenge of the Fallen”-themed content, watch movie trailers and purchase Transformers merchandise.
For the second half of the promotion, June 22 to July 4, Kmart teamed-up with Hasbro to create a dedicated Transformers destination boutique. “Headquarters for Transformers will be located in the front of each Kmart retail location and will house everything Transformers: toys, video games, men’s and boy’s apparel, bedding, and much more.
Additional support includes: circular advertisements, email blasts, signage, in-store radio and Transformers-themed gift cards. And for the first time ever, Kmart created a 24-page movie-themed comic book which will be distributed in select theaters during the promotional period. The comic book is the movie adaptation of “Transformers: Revenge of the Fallen” and includes several Kmart ads highlighting the movie ticket offer and Transformers licensed merchandise. It also contains a page of coupons designed to drive traffic both in-store and online.
No comments:
Post a Comment